We never rest in our mission to increase visibility, visitor engagement, and return on investment. To continue to refine our campaigns and further optimize our sites, we combine analytic data with research-driven insights.
Data
Through in-depth keyword analysis, we plan targeted campaigns. Through website, social media and ad performance analytics, we are then able to obtain the valuable feedback we need to discover which of our techniques are working, and which we can improve with the data we have unearthed.
By putting that data to use, we continually streamline the efficiency of our campaigns, reducing ad spend and increasing returns.
Insights
Creating a powerful, targeted campaign begins with understanding the target market. To identify our markets and to explore their members’ needs, lifestyles and motivations, we conduct research across social and search channels. By developing models of customer mindsets and by mapping their emotions, cognitions and behaviors, we are able to build campaigns infused with empathetic awareness which speak directly to each user.